Round
Oval
Marquise
Pear
Emerald
Radiant
DiAi Designs was formed in 2018 with a vision to change the way women look at jewellery while constantly adapting to the taste of the modern women of today. All our jewellery is in solid 10kt, 14kt, or 18kt gold, studded with certified EF VVS lab-grown diamonds.
Since our inception, the foundation of the brand has been on 5 core pillars.
Our Core Pillars
The Designs
Our designs are the reason we founded the brand. Made for the modern woman of today, by the women of today, to seamlessly style into her lifestyle. Whether its bridal sets, engagement rings, everyday pieces or even gifting jewellery, the contemporary style is embodied in every design. All our collections incorporate meaning and tell a story, keeping wearability and versatility in mind. With our goal to create fine jewellery you absolutely love, we understand if there is something beyond our collections that you'd like. Hence, our easy and hassle-free custom jewellery service is to make all your diamond dreams come true!
Our Core Pillars
The Craftsmanship
Stunning designs need great craftsmanship. Our skilled artisans with over two decades of experience understand every design we create, in order to craft them into the jewellery pieces you wear today. They know the perfect balance of keeping a design lightweight yet sturdy enough to wear everyday. From intricate details in an engagement ring to the flexibility in a bridal set, we make sure to create nothing but the best.
Our Core Pillars
The Diamonds
Back in 2018 when we formed DiAi Designs, lab-grown diamonds were extremely nassecent in the Indian market. As the years went on, its popularity and demand increased exponentially. What are lab-grown diamonds? Are they real? Are they certified? Do they have a resale value? Are they the same as natural Earth-mined diamonds?The answer to all of this is YES! Lab-grown diamonds are like test-tube babies, they have the exact same DNA as natural diamonds. Both are made from carbon with an identical composition, making sure they look, feel and sparkle the exact same way! Just like natural diamonds, the value of these depends on its current value (at which you'd sell them) depending on the demand and supply graph. Similar to assorting any diamonds, we make sure to only pick ones with no BGM. i.e. no black, green or milky tinges providing you with no compromises and utmost quality.
Our Core Pillars
The Commitment
Our shoppers are the heart of the brand and keeping you delighted with your purchase is what we strive for every single day. All the jewellery comes with third-party certifications by Internationally accredited diamond labs; IGI and SGL. Diamonds of 1ct and above are pre-certified with a laser inscription by IGI, whilst all other jewellery is certified by SGL. To make sure you receive the gold that is promised to you, a BIS Hallmark for 14kt and 18kt gold can be found on every piece of jewellery. Both the diamond certifications and gold hallmarking can be cross-verified on their respective website/apps. Whilst the jewellery goes through intense quality checks at every stage of manufacturing, we also provide a Lifetime Warranty. Since the jewellery is handmade and would require maintenance and care to last you a lifetime, we provide a no-questions asked warranty with Repair, Re-polishing, Cleaning and Rhodium, all at no cost, forever!
Our Core Pillars
The Family
From our team, the craftsmen to the customers, we take pride in calling each one of them our family and are fortunate to have built our very own #DiAiFam. With Disha coming from a family business of diamantaires herself, she has instilled the values, morals and belongingness of a family-run business into DiAi Designs.
FAQs
7 Years of DiAi Designs
